OTHER COMMUNITIES + BUILDER ASSIGNMENTS
My new-construction career did not begin with High Point Development. Before and outside that collaboration, I worked on assignments for regional, national and private builders, including communities that needed launch support, stronger positioning, renewed marketing momentum, direct sales support or closeout strategy.
HIGH POINT COMMUNITIES
MY ROLE
OTHER COMMUNITIES + BUILDER ASSIGNMENTS
DIAMOND BEACH
LONG BRANCH, NEW JERSEY
LUXURY COSTAL CONDOMINIUM REPOSITIONING + SELLOUT
A luxury new-construction condominium community of 86 residences and 10 penthouses, located one block from the Atlantic Ocean in Long Branch. During the severe post-2008 housing downturn, the assignment required a significant repositioning effort to restore market attention and sales momentum. I worked across pricing and positioning, digital marketing, photography and creative presentation, broker outreach and buyer generation to strengthen visibility and rebuild qualified traffic. The objective was not simply to generate activity, but to convert remaining inventory into completed sales and bring the development to a successful close. I stayed with the assignment through the final units, helping lead the community to complete sellout and project closeout.
WATER EDGE AT POINT PLEASANT
POINT PLEASANT, NEW JERSEY
WATERFRONT REPOSITIONING + SALES TEAM DEVELOPMENT + CLOSEOUT
A luxury waterfront new-construction community on the Manasquan River in Point Pleasant, brought to us during its final phase after sales momentum had slowed. My role was to reposition the remaining inventory, strengthen digital and real-estate-platform visibility, expand broker and buyer outreach and rebuild qualified interest during a difficult residential market. I also recruited and trained sales agents to support the onsite effort and establish a more disciplined path through the remaining inventory. The assignment combined marketing turnaround with hands-on sales-team development and closeout strategy. I remained involved through the final phase, helping move the remaining homes to complete sellout and allowing the builder to close out the project.
EQUESTRA AT COLTS NECK CROSSING
COLTS NECK, NEW JERSEY
TARGETED BUYER POSITIONING + SALES SUPPORT
A new-construction assignment with a distinct lifestyle buyer profile. I supported community positioning, targeted marketing, broker outreach and buyer generation, connecting qualified prospects with the sales team and helping strengthen market activity.
THE INKWELL LOFTS
WEST LONG BRANCH, NEW JERSEY
COASTAL RELAUNCH + BEHIND-THE-SCENES MARKETING SUPPORT
A boutique collection of 22 modern loft-style residences designed for contemporary coastal living, located one block from the Atlantic Ocean. I was engaged in a project-based, behind-the-scenes role to help relaunch the community, redirect its marketing and expand buyer and broker awareness. My work includes digital and social content, creative marketing materials, local positioning, broker outreach, events and qualified buyer-interest generation. Traffic generated through these efforts is directed to the onsite brokerage team, whose agents are responsible for buyer engagement, follow-up, conversion and sales execution. My role is intentionally supportive rather than forward-facing, providing marketing structure, market visibility and development-side perspective while remaining separate from the onsite sales function
UNION STREET VILLAGE
RED BANK, NEW JERSEY
LUXURY TOWNHOME SALES + MARKETING
A luxury townhome assignment in Red Bank where I supported marketing strategy, broker and buyer outreach and direct sales activity. My role included generating interest, working with prospective buyers and helping move qualified traffic into the community’s sales process.
XANADU AT WALL
WALL TOWNSHIP, NEW JERSEY
LUXURY 55+ REPOSITIONING + TURNAROUND
A large luxury 55+ active-adult community with a pool, located close to the beautiful beaches of eastern Monmouth County. During the severe post-2008 housing downturn, I was brought in to help reposition a community that needed a comprehensive reset of its online marketing and renewed buyer attention. I rebuilt the marketing approach, refined community positioning and buyer targeting, expanded digital visibility and supported the sales effort around the remaining new-construction inventory. The assignment required turning stalled inventory into a marketable product in exceptionally difficult conditions. I remained with the project through the final sales, helping carry the community to complete sellout and closeout.
THE MONMOUTH
MANASQUAN AREA, NEW JERSEY
LUXURY 55+ MARKETING + SALES INITIATIVES
A luxury 55+ residential community in the Manasquan area, close to the beautiful beaches and coastal lifestyle of the Jersey Shore. My assignment combined online and traditional marketing, buyer outreach and targeted sales initiatives designed to strengthen awareness and generate qualified traffic. The focus was on positioning the remaining new-construction inventory effectively for its intended buyer and supporting sales momentum through the final stage of the community. I remained involved through completion of the assignment and sale of the remaining inventory.
FREEHOLD POINTE
FREEHOLD, NEW JERSEY
NEW-CONSTRUCTION SALES + MARKETING
A new-construction assignment focused on strengthening community exposure and buyer activity. I supported market positioning, marketing initiatives, broker and buyer outreach and sales efforts, helping connect qualified prospects with the community and its sales process.
