Establishing Market Value

Market Value is the price for which a

property will sell in the open market within

a reasonable period of time if the seller is not

under extreme pressure to sell and the buyer

is not under extreme pressure to buy.

Establishing the correct Market Value is

perhaps the most important element in

marketing your property.

The Market Value depends on many factors:

• Location of property

• Prices of similar properties for sale

• Condition of property

• Recent sales of comparable properties

• Buyer demand

• Availability of financing

The Market Value of your property is not

necessarily related to:

• The price you paid for it

• The amount you “need” from the sale

• The cost of the improvements

you have made

• The amount it appraised for when you


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